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The Lolli-POP Project by Massimo Gammacurta
Appropriately sub-titled “suck on this”, Massimo’s lollipop art takes consumerism to its logical extreme: branded candies meant to be consumed, ingested, and absorbed into the bloodstream. How many licks does it take to get to the satiation point for a consumer? Trick question, Professor Owl, because we’ll always go back for just one more…
Photo Set
Massimo Gammacurta is an italian photographer, based in New York. Previous employers include Details, Forbes, Nike, Lexus, Surface Magazine and Esquire UK, among others. His conceptual work “Lolli-POP” started as an experiment on the internet, but thanks to the widespread interest from fashion designers and dedicated art bloggers like ourselves, he’s translating that haute couture and making it available for eveyone to purchase in his new book here.
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As many of you know, I recently purchased an Uruk-Hai scimitar.
Well let me tell you, it was quite the pragmatic purchase. It has endless uses in my morning routine.
Such as making the bed:
Making toast:
Getting things off high shelves:
Making coffee:
Reaching the remote when it’s too far away:
And assisting me when I ran out of toilet paper:
I don’t know how I survived life without it.
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